Branding and Graphic Design
Our graphic designers create compelling and compliant packaging graphics that build brand equity and drive sales.
Branding and Graphic Design
For our brand strategy work, we conduct a comprehensive competitive audit and create detailed target persona profiles based on demographic and psychographic research into ideal customer segments. This informs the development of targeted branding guidelines that outline how elements like color palettes, fonts, icons, imagery and tones of voice should be aligned and applied consistently across all brand touchpoints both online and offline. The guidelines are documented in an accessible style guide that governs the visual identity.
Concept Development
When beginning concept development, we generate mood boards filled with inspirational images, textures and keywords to spark creative ideas. Conceptual designs and motifs are then iteratively crafted through multiple rapid sketching rounds, highlighting the USPs, key messaging and visual themes best suited to lure each intended target audience. Copy concepts also undergo an iterative writing process to concisely communicate the value propositions. Before finalization, the creative concepts receive consumer insights testing.
Package Design
For designing attractive and compliant packaging graphics, we meticulously layout logos, imagery, legal information and barcodes through precise placement optimization tailored for each individual panel and surface area. This ensures maximum shelf impact and visual appeal while still meeting all regulatory requirements.
- Optimized placement of logos, images and legal text for each panel/surface.
- Designs are tested prior to print through digital and physical proofs.
- Final print-ready files deliver to manufacturers globally.
- Strict governance ensures graphic consistency across all versions.
- Designs comply with packaging, branding and advertising laws and regulations.
- Packaging can be tailored for various product sizes, markets and regions.